Subtitled movies rarely show subtitles in their trailers.
I'd much rather them gay down the marketing for the film than gay down the overall film, which I suspect happens far more often.
"People who are happy are slugs... They do not move the human race forward."
-- Camille Paglia, on Oasis
to this is that there could be quite a number of unsuspecting straight folks who go to see this film, and walk out disgusted when they realise how gay it is.
They paid. ;-)
Also, it's playing art houses, not multiplexes, so the odds are against this happening.
At least it's not like Fried Green Tomatoes. Seriously, in the book the two women were a real couple. In the movie they made it all subtext. Some straight people, like my mother, didn't get that they were a couple. Sigh...
This movie they are just toning down the trailer. At least the movie will still be pretty gay filled. I'm assuming :)