I had a good day today. I went shopping with my friend to a near by city nearest to my hometown, even though i hardly had enough money. I went with my Friend Mermaid, who lately i have not been to chummy with. We never seemed to have anything to talk about like everything had just been said and done and we both had different sense's humour. But we bond mostly over shopping and today i had a great day with her. It went more smooth and less what the hell do i say next. I really hope that this continues more in later days.
Also after a full day looking around the female high street stores i can understand why my brother is so against them. He is the type who never hardly buys anything from the high street anymore, just middle class priced boutiques and shops or vintage, so heavy prices but more invest pieces. It angry's me when we entered a shop today and its just a jungle of utter mess. There is tops, hangers and ugly plastic shoes on the floor, babies crying, ugly chavy mothers, make up clad girls who think they are God's gift and cheap materialised garments that are just the same as the other brands just sprawled into the chaotic shop. Its a nightmare and then you go to mens and it seems just a little bit more refined and relaxed. The only shop i can really survive without wanting to burn most of everything due to its tackiness is Topshop. And even there audience which is massive where i live has nearly a half of percentage onslaught of these females who buy shitloads of clothes, but have no utter style or substance!
When i am older i want to be able to buy designer. But defiantly not just because of a label. I don't care if there is a crocodile near your nipple or a "hunter" logo on your kneecap. I just want to but garments that have actually been made with care, patience and craftsmanship. Now sometimes the prices are a bit outrageous (like i was looking at this Louis Vuitton fan that cost 2 grand :o) but like i said before the care for their shops and that speaks to me, due to horrid reflection of high street shops today. You are their customer and they are not appealing to the masses. I want to give back to the designer who has spent time, money and passion on something they truly love. Yes there is the annoying factor of the shop workers bigotry sometimes but that never phrase me i find it just stupid and irrelevant. I feel i have just seen everything before in all the high street shops except from topshop.
I guess the point i am trying to make is that i got a whole new perspective of the womenswear high street today. Over the past month or so i have gone shopping with my mum every weekend not for me but with her. this has gained me more knowledge ( i knew a lot before though about the fashion) of the real "audience" that headend and strengthen the brands. Plus with going into town more since summer has begun and exams over, i have discovered the poor creativity that smoothers around these shops. It may just because were in a funny period now with fashion, as the summer clothes are trickling out and shops cant stock fall items yet as it just to soon ( though i secretly love planning my fall wardrobe in the sometimes annoying draught of summer). But i am just sick of seeing it being played out again and again and women actually buying into it. I know from experience that i have no money to buy designer or even middle class prices so i have to live of high street, vintage and a LOT of hand me downs (thankfully from the brother anti-highstreet whose clothes i love but who now hates). This means i am guilty of buying to the masses. But it is how the mainstream can even destroy a brand by how they style the garments that may be the real answer to what i keep ranting on about.
Take for example Vivienne Westwood here. It is a brand that is wacky and off the rails but when we got a shop in my city a few years back it got burned of all of that by the audience. Chavs and idiots just bought into it because of the label and they thought this was a quick password into exclusivism. The don't know what the collection and Vivienne stands for and probably don't even care. So basically i cant stand mainstream audiences and that's not me trying to sound like some pretentious outsider. I just think the mainstream has managed to exploit creativity and being unique is definitely not their season right now - or for the next to